{"id":31173,"date":"2022-10-07T10:00:45","date_gmt":"2022-10-07T09:00:45","guid":{"rendered":"https:\/\/staging.dengun.com\/?p=31173"},"modified":"2023-09-11T23:25:12","modified_gmt":"2023-09-11T22:25:12","slug":"humanizacao-da-marca-o-que-e-e-como-deve-faze-lo-corretamente","status":"publish","type":"post","link":"https:\/\/staging.dengun.com\/pt-pt\/blog\/humanizacao-da-marca-o-que-e-e-como-deve-faze-lo-corretamente\/","title":{"rendered":"Humaniza\u00e7\u00e3o da marca: o que \u00e9 e como deve faz\u00ea-lo corretamente"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31173\" class=\"elementor elementor-31173 elementor-31151\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2338a37 laptop_padding elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2338a37\" data-element_type=\"section\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dcf2f70\" data-id=\"dcf2f70\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-8454208 elementor-section-full_width elementor-section-content-top elementor-section-height-default elementor-section-height-default\" data-id=\"8454208\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-0b35e1b\" data-id=\"0b35e1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e5aa91 elementor-align-left elementor-tablet-align-left elementor-mobile-align-left elementor-widget elementor-widget-post-info\" data-id=\"6e5aa91\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9713af4 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\tOutubro 7, 2022\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e83fc3b elementor-hidden-phone\" data-id=\"e83fc3b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e330706 elementor-align-right elementor-tablet-align-right elementor-mobile-align-left elementor-widget elementor-widget-post-info\" data-id=\"e330706\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9713af4 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\"><path d=\"M9.5 4H8V10L12.75 12.85L13.5 11.62L9.5 9.25V4ZM9 0C4.03 0 0 4.03 0 9C0 13.97 4.03 18 9 18C13.97 18 18 13.97 18 9C18 4.03 13.97 0 9 0ZM9 16C5.14 16 2 12.86 2 9C2 5.14 5.14 2 9 2C12.86 2 16 5.14 16 9C16 12.86 12.86 16 9 16Z\" fill=\"#ADADAD\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t12 minutos de leitura\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-22e0950 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"22e0950\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1ee50b2\" data-id=\"1ee50b2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8801b9a elementor-widget elementor-widget-heading\" data-id=\"8801b9a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Humaniza\u00e7\u00e3o da marca: o que \u00e9 e como deve faz\u00ea-lo corretamente<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e81a10b elementor-widget elementor-widget-heading\" data-id=\"e81a10b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Com o grande crescimento e avan\u00e7o da tecnologia, a forma de o consumidor se conectar com a marca e produtos tamb\u00e9m se transformou.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-303686d elementor-align-right elementor-tablet-align-right elementor-mobile-align-left elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-post-info\" data-id=\"303686d\" data-element_type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-9713af4 elementor-inline-item\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\"><path d=\"M9.5 4H8V10L12.75 12.85L13.5 11.62L9.5 9.25V4ZM9 0C4.03 0 0 4.03 0 9C0 13.97 4.03 18 9 18C13.97 18 18 13.97 18 9C18 4.03 13.97 0 9 0ZM9 16C5.14 16 2 12.86 2 9C2 5.14 5.14 2 9 2C12.86 2 16 5.14 16 9C16 12.86 12.86 16 9 16Z\" fill=\"#ADADAD\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-custom\">\n\t\t\t\t\t\t\t\t\t\t12 minutos de leitura\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28dd9f5 elementor-author-box--layout-image-left elementor-author-box--align-left custom_author_box elementor-widget__width-auto elementor-widget elementor-widget-author-box\" data-id=\"28dd9f5\" data-element_type=\"widget\" data-widget_type=\"author-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-author-box\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/georgiagut\/\" target=\"_blank\" class=\"elementor-author-box__avatar\">\n\t\t\t\t\t<img src=\"https:\/\/staging.dengun.com\/wp-content\/uploads\/2022\/09\/Georgia-Gut-300x300.jpg\" alt=\"Georgia Gut\">\n\t\t\t\t<\/a>\n\t\t\t\n\t\t\t<div class=\"elementor-author-box__text\">\n\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.linkedin.com\/in\/georgiagut\/\" target=\"_blank\">\n\t\t\t\t\t\t<h4 class=\"elementor-author-box__name\">Georgia Gut<\/h4>\t\t\t\t\t<\/a>\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bbbc3c elementor-widget elementor-widget-text-editor\" data-id=\"5bbbc3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p><a href=\"\/pt-pt\/agencia-digital\/marketing\/gestao-redes-sociais\/\" target=\"_blank\" rel=\"noopener\">Social Media<\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00022fa animated_image_01 elementor-widget elementor-widget-image\" data-id=\"00022fa\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_direction&quot;:&quot;negative&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.2,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/staging.dengun.com\/wp-content\/uploads\/2022\/03\/Blog_Shape_01.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c09beaa animated_image_02 elementor-widget elementor-widget-image\" data-id=\"c09beaa\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.1,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/staging.dengun.com\/wp-content\/uploads\/2022\/03\/Blog_Shape_02.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b6fe90 animated_image_03 elementor-widget elementor-widget-image\" data-id=\"6b6fe90\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_effect&quot;:&quot;yes&quot;,&quot;motion_fx_mouseTrack_direction&quot;:&quot;negative&quot;,&quot;motion_fx_mouseTrack_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0.4,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img src=\"https:\/\/staging.dengun.com\/wp-content\/uploads\/2022\/03\/Blog_Shape_03.svg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f07e698 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f07e698\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c11e982 blog_intro_image\" data-id=\"c11e982\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb44edd elementor-widget elementor-widget-spacer\" data-id=\"eb44edd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aad911f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aad911f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fdf5328 custom_share_icons elementor-hidden-tablet elementor-hidden-phone\" data-id=\"fdf5328\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cfcd5b elementor-widget elementor-widget-heading\" data-id=\"6cfcd5b\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:150,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Partilhar<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef10de5 elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--color-custom elementor-grid-tablet-0 elementor-grid-mobile-0 elementor-grid-1 elementor-widget elementor-widget-share-buttons\" data-id=\"ef10de5\" data-element_type=\"widget\" data-settings=\"{&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;],&quot;sticky_offset&quot;:482,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_effects_offset&quot;:0}\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\"\n\t\t\t\t\t\t\t\t   aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Share on facebook<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\"\n\t\t\t\t\t\t\t\t   aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Share on twitter<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\"\n\t\t\t\t\t\t\t\t   aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Share on linkedin<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"\n\t\t\t\t\t\t\t\t   aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Share on whatsapp<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\"\n\t\t\t\t\t\t\t\t   aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Share on reddit<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\"\n\t\t\t\t\t\t\t\t   aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Share on email<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-e83160d\" data-id=\"e83160d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7e9458e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e9458e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f8fdbd0\" data-id=\"f8fdbd0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a59124 elementor-widget elementor-widget-heading\" data-id=\"3a59124\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Com a quantidade e a velocidade da informa\u00e7\u00e3o, o modo de consumo ao longo dos anos mudou.<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb8e2d custom_link_hover elementor-widget elementor-widget-text-editor\" data-id=\"7bb8e2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p>As pessoas passaram a ter um papel muito mais ativo, j\u00e1 n\u00e3o querem sentir-se como n\u00fameros e os aspetos como pre\u00e7o e a qualidade j\u00e1 n\u00e3o s\u00e3o os fatores mais importantes. Acima de tudo, procuram nas marcas os valores com os quais se identificam &#8211; compromisso, personalidade, autoridade e comunica\u00e7\u00e3o &#8211; observam os aspetos humanos da marca, criando assim o sentimento de reconhecimento entre marca e cliente, originando uma rela\u00e7\u00e3o duradoura.<\/p><p><br \/>E por que \u00e9 que a humaniza\u00e7\u00e3o da marca \u00e9 t\u00e3o importante? Faz com que o cliente se sinta pr\u00f3ximo e crie uma rela\u00e7\u00e3o com a marca, trazendo assim maior confian\u00e7a e fideliza\u00e7\u00e3o, facilitando convers\u00f5es e novos neg\u00f3cios.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-daaaad6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"daaaad6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-b7f8c8c\" data-id=\"b7f8c8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c3fa29 elementor-widget elementor-widget-image\" data-id=\"6c3fa29\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"770\" height=\"644\" src=\"https:\/\/staging.dengun.com\/wp-content\/uploads\/2022\/09\/Image-03.png\" class=\"attachment-full size-full\" alt=\"Netflix-feed\" loading=\"lazy\" srcset=\"https:\/\/staging.dengun.com\/wp-content\/uploads\/2022\/09\/Image-03.png 770w, https:\/\/staging.dengun.com\/wp-content\/uploads\/2022\/09\/Image-03-300x251.png 300w, https:\/\/staging.dengun.com\/wp-content\/uploads\/2022\/09\/Image-03-768x642.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-77ee05a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77ee05a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6a40814\" data-id=\"6a40814\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-45cb4e2 custom_link_hover elementor-widget elementor-widget-text-editor\" data-id=\"45cb4e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p><strong>Netflix:<\/strong> Est\u00e1 sempre por dentro dos acontecimentos e n\u00e3o tem medo de mostrar a sua opini\u00e3o, conseguindo trazer a sua publicidade de maneira que nos identifiquemos, com memes, causas sociais, dramas, etc.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5bc550 elementor-widget elementor-widget-heading\" data-id=\"e5bc550\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Como posso humanizar a minha marca?<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d591ae9 custom_link_hover elementor-widget elementor-widget-text-editor\" data-id=\"d591ae9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p>A humaniza\u00e7\u00e3o da marca deve fazer parte do processo de Branding, tendo em conta os seguintes aspetos:<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f77a79a elementor-widget elementor-widget-heading\" data-id=\"f77a79a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Identidade<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9182c94 custom_link_hover elementor-widget elementor-widget-text-editor\" data-id=\"9182c94\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<ul><li><strong>Quem sou?<\/strong><br \/>Definir de forma clara a identidade do seu neg\u00f3cio. Mostre quais s\u00e3o os seus valores, miss\u00e3o e vis\u00e3o, tal como as causas que apoia e em que est\u00e1 envolvido.<\/li><\/ul><p>\u00a0<\/p><ul><li><strong>Quem \u00e9 o meu p\u00fablico-alvo?<\/strong><br \/>Entender a sua audi\u00eancia, definindo as suas <a href=\"\/pt-pt\/blog\/buyer-personas-o-que-sao-e-como-criar\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">buyer personas<\/span><\/a>. Este \u00e9 um ponto-chave para a comunica\u00e7\u00e3o: identificar as principais idades, g\u00e9nero, interesses, entre outros. Quanto mais conhecimento tiver acerca da sua audi\u00eancia, melhor ser\u00e1 a intera\u00e7\u00e3o com a mesma, pois mais relevante se ir\u00e1 tornar.<\/li><\/ul><p>\u00a0<\/p><ul><li><strong>Como me apresento?<\/strong> <br \/>Apostar numa identidade visual forte e coerente. Esta ter\u00e1 um impacto significativo na diferencia\u00e7\u00e3o da sua marca. Este trabalho dever\u00e1 ser desenvolvido de raiz. A personalidade da sua marca \u00e9 o que a tornar\u00e1 \u00fanica e reconhec\u00edvel.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4c9df96 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c9df96\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2ea296b\" data-id=\"2ea296b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-939c951 elementor-widget elementor-widget-image\" data-id=\"939c951\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"770\" height=\"436\" src=\"https:\/\/staging.dengun.com\/wp-content\/uploads\/2022\/09\/Image-01.png\" class=\"attachment-full size-full\" alt=\"Control-Branding\" loading=\"lazy\" srcset=\"https:\/\/staging.dengun.com\/wp-content\/uploads\/2022\/09\/Image-01.png 770w, https:\/\/staging.dengun.com\/wp-content\/uploads\/2022\/09\/Image-01-300x170.png 300w, https:\/\/staging.dengun.com\/wp-content\/uploads\/2022\/09\/Image-01-768x435.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-a507997 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a507997\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ee8a52c\" data-id=\"ee8a52c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61059b3 custom_link_hover elementor-widget elementor-widget-text-editor\" data-id=\"61059b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p><strong>Control:<\/strong> A Control faz a sua comunica\u00e7\u00e3o org\u00e2nica de uma maneira muito divertida, onde todos se conseguem identificar com as situa\u00e7\u00f5es que nos s\u00e3o apresentadas.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac2918c elementor-widget elementor-widget-heading\" data-id=\"ac2918c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Comunica\u00e7\u00e3o<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-111dc87 custom_link_hover elementor-widget elementor-widget-text-editor\" data-id=\"111dc87\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<ul><li><strong>D\u00ea a cara<\/strong><br \/>As pessoas j\u00e1 n\u00e3o querem ver s\u00f3 produtos e log\u00f3tipos, querem saber quem est\u00e1 por tr\u00e1s da marca. Apresente a equipa, converse com o seu p\u00fablico, desvende alguns detalhes relacionados com o seu produto ou servi\u00e7o. Para isso, as redes sociais s\u00e3o uma excelente op\u00e7\u00e3o. As marcas que apostam numa comunica\u00e7\u00e3o coerente e regular com os seus seguidores t\u00eam mais intera\u00e7\u00e3o, comparando com outras que se limitam a destacar os seus produtos e pre\u00e7os.<\/li><\/ul><p>\u00a0<\/p><ul><li><strong>Ser relevante<\/strong><br \/>\u00c9 fundamental ter uma postura ativa, tendo sempre presente de que hoje o consumidor \u00e9 mais exigente e procura muito mais do que produtos e servi\u00e7os. Em especial, procura tamb\u00e9m por valores, reconhecimento e compreens\u00e3o.<\/li><\/ul><p>\u00a0<\/p><ul><li><strong>Onde devo estar<\/strong><br \/>Neste contexto, saber reconhecer as caracter\u00edsticas de cada plataforma e como chegar ao p\u00fablico-alvo em cada uma delas, torna-se essencial e \u00e9 um fator de diferencia\u00e7\u00e3o no mercado.<\/li><\/ul><p>\u00a0<\/p><ul><li><strong>Tom de voz<\/strong><br \/>Escolher o tom de voz mais adequado ao seu p\u00fablico-alvo \u00e9 essencial para garantir a identidade e a coer\u00eancia da sua marca. Este influencia como a mensagem \u00e9 recebida pelo seu interlocutor, nos v\u00e1rios pontos de contacto, e \u00e9 uma forma de a marca expressar a sua personalidade, os seus valores e o seu posicionamento no mercado. De acordo com o perfil da sua audi\u00eancia, pode optar por um tom mais formal ou informal, e esta voz pode ser inspiradora, assertiva, humor\u00edstica, emp\u00e1tica, irreverente, entre outras.<\/li><\/ul><p>\u00a0<\/p><ul><li><strong>Storytelling<\/strong><br \/>Storytelling \u00e9 a arte de escrever narrativas emocionantes para marcas e produtos. Essas narrativas despertam emo\u00e7\u00f5es como, inspira\u00e7\u00e3o, motiva\u00e7\u00e3o e igualdade. Tal como as pessoas, as marcas tamb\u00e9m t\u00eam um passado, com desafios di\u00e1rios, momentos felizes e, por vezes, momentos menos felizes. E essa narrativa mostra que o produto\/marca tamb\u00e9m possui adversidades, aproximando assim a rela\u00e7\u00e3o com o seu poss\u00edvel cliente, sendo uma \u00f3tima op\u00e7\u00e3o estrat\u00e9gica.<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c2412e elementor-widget elementor-widget-image\" data-id=\"0c2412e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"770\" height=\"436\" src=\"https:\/\/staging.dengun.com\/wp-content\/uploads\/2022\/09\/Image-05.png\" class=\"attachment-full size-full\" alt=\"Coca-Cola\" loading=\"lazy\" srcset=\"https:\/\/staging.dengun.com\/wp-content\/uploads\/2022\/09\/Image-05.png 770w, https:\/\/staging.dengun.com\/wp-content\/uploads\/2022\/09\/Image-05-300x170.png 300w, https:\/\/staging.dengun.com\/wp-content\/uploads\/2022\/09\/Image-05-768x435.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6087a7a custom_link_hover elementor-widget elementor-widget-text-editor\" data-id=\"6087a7a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p><strong>Coca-Cola:<\/strong> A sua publicidade est\u00e1 sempre ligada ao nosso lado emocional, tentando passar uma ideia de felicidade.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae8d357 custom_link_hover elementor-widget elementor-widget-text-editor\" data-id=\"ae8d357\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<ul><li><strong>Inbound Marketing e Marketing de Conte\u00fado<\/strong><br \/>Para humanizar-se e gerar confian\u00e7a \u00e9 necess\u00e1rio pensar numa estrat\u00e9gia de marketing que aposte na sustentabilidade das a\u00e7\u00f5es, como, por exemplo, do Inbound Marketing e Marketing de Conte\u00fado. A finalidade \u00e9 fomentar rela\u00e7\u00f5es s\u00f3lidas e profundas com os seus utilizadores, ajudando-os a cumprir com os seus objetivos e resolver os seus problemas.<\/li><\/ul><p>\u00a0<\/p><p style=\"padding-left: 40px;\">Como devo trabalhar isso? Tudo deve ser pensado de maneira personalizada e baseada na sua audi\u00eancia: defina t\u00f3picos sobre o que quer comunicar organicamente, tal como a forma que ir\u00e1 comunicar. \u00c9 importante que os conceitos, assuntos e tom de voz sejam bem estruturados e s\u00f3lidos.<\/p><p>\u00a0<\/p><p style=\"padding-left: 40px;\"><strong>Isto significa que s\u00f3 devemos recorrer a uma estrat\u00e9gia org\u00e2nica?<br \/><\/strong>N\u00e3o. Devemos tamb\u00e9m beneficiar dos an\u00fancios online, como, por exemplo, <span style=\"text-decoration: underline;\"><a href=\"\/pt-pt\/agencia-digital\/marketing\/gestao-redes-sociais\/\" target=\"_blank\" rel=\"noopener\">Redes Sociais<\/a><\/span> e <span style=\"text-decoration: underline;\"><a href=\"\/pt-pt\/agencia-digital\/marketing\/google-ads\/\" target=\"_blank\" rel=\"noopener\">Google Ads<\/a><\/span>, por se tratarem de pe\u00e7as cruciais e complementares para uma estrat\u00e9gia de <span style=\"text-decoration: underline;\"><a href=\"\/pt-pt\/agencia-digital\/marketing\/\" target=\"_blank\" rel=\"noopener\">Marketing Digital<\/a><\/span> integrada e eficaz. Contudo, toda a estrat\u00e9gia dever\u00e1 ser bem planeada para que a comunica\u00e7\u00e3o n\u00e3o seja invasiva e, por consequ\u00eancia, ignorada.<\/p><p>\u00a0<\/p><ul><li><strong>Marketing One to One<\/strong><br \/>Poder\u00e1 tamb\u00e9m recorrer ao Marketing One to One atrav\u00e9s de uma estrat\u00e9gia personalizada, em combina\u00e7\u00e3o com um software Customer Relationship Management (CRM) para automatiza\u00e7\u00e3o de fun\u00e7\u00f5es de contacto com o cliente e\/ou Chatbot, por exemplo, atrav\u00e9s das seguintes plataformas:<br \/><br \/><\/li><\/ul><ul><li style=\"list-style-type: none;\"><ul><li><strong>CRM<\/strong> &#8211; HubSpot para Inbound marketing, vendas e apoio ao cliente;<\/li><li><strong>Chatbot<\/strong> &#8211; Intercom, uma plataforma de messaging que permite comunicar com os utilizadores de maneira integrada no seu website.<\/li><\/ul><\/li><\/ul><p>\u00a0<\/p><p style=\"padding-left: 40px;\">As suas fun\u00e7\u00f5es incluem: emails; mensagens; chat com respostas automatizadas; inqu\u00e9ritos sobre a experi\u00eancia do utilizador; cria\u00e7\u00e3o de landing pages dedicadas; testes A\/B e relat\u00f3rios.<\/p><p>\u00a0<\/p><p style=\"padding-left: 40px;\">Estas plataformas possibilitam a cria\u00e7\u00e3o de workflows complexos para otimizar a jornada do utilizador, desde a fase de awareness \u00e0 fideliza\u00e7\u00e3o, dentro e fora do website. As suas funcionalidades personalizadas nos diversos pontos de contacto com o utilizador tornam-se numa vantagem competitiva, humanizando a sua marca quando utilizadas estrategicamente.<\/p><p>\u00a0<\/p><ul><li><strong>Customer experience<\/strong> (experi\u00eancia do cliente)<br \/>\u00c9 o nome que se d\u00e1 ao conjunto de perce\u00e7\u00f5es e impress\u00f5es que um consumidor adquire sobre a marca e todo o processo de intera\u00e7\u00e3o, antes, durante e ap\u00f3s uma convers\u00e3o, que fazem parte da experi\u00eancia criada para o cliente.<\/li><\/ul><p>\u00a0<\/p><p style=\"padding-left: 40px;\">A jun\u00e7\u00e3o de todos os t\u00f3picos acima ir\u00e3o fazer parte do seu customer experience. \u00c9 usado este termo, uma vez que os clientes n\u00e3o s\u00f3 est\u00e3o \u00e0 procura de um bom atendimento, mas tamb\u00e9m de uma experi\u00eancia de consumo qualificada. Desta forma, a busca por torn\u00e1-la melhor deve ser sempre constante.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-5937b47 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5937b47\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1ecc7ef\" data-id=\"1ecc7ef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54c9b5a elementor-widget elementor-widget-image\" data-id=\"54c9b5a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"770\" height=\"436\" src=\"https:\/\/staging.dengun.com\/wp-content\/uploads\/2022\/09\/Image-02.png\" class=\"attachment-full size-full\" alt=\"Spotify-playlists\" loading=\"lazy\" srcset=\"https:\/\/staging.dengun.com\/wp-content\/uploads\/2022\/09\/Image-02.png 770w, https:\/\/staging.dengun.com\/wp-content\/uploads\/2022\/09\/Image-02-300x170.png 300w, https:\/\/staging.dengun.com\/wp-content\/uploads\/2022\/09\/Image-02-768x435.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-57af4fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57af4fd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-0b9ab46\" data-id=\"0b9ab46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5e4d6d custom_link_hover elementor-widget elementor-widget-text-editor\" data-id=\"c5e4d6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p><strong>Spotify:<\/strong> Alerta constante para as datas mais importantes, faz playlists baseadas no que temos ouvido ultimamente e todos os anos faz uma retrospetiva cada vez mais personalizada ao perfil de cada utilizador.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2756e18 elementor-widget elementor-widget-heading\" data-id=\"2756e18\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Conclus\u00e3o<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e59c9f custom_link_hover elementor-widget elementor-widget-text-editor\" data-id=\"7e59c9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p>A humaniza\u00e7\u00e3o da marca \u00e9 um trabalho cont\u00ednuo, que exige muita dedica\u00e7\u00e3o, planeamento e, acima de tudo, coer\u00eancia. Acreditamos ser um dos fatores que mais poder\u00e1 contribuir para o sucesso das marcas.<\/p><p>\u00a0<\/p><p>Quer tornar a sua marca mais humana? Queremos ajud\u00e1-lo nesse processo. <a href=\"\/pt-pt\/contactos\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Contacte-nos<\/span><\/a> hoje mesmo!<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9de9a71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9de9a71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ef05f73\" data-id=\"ef05f73\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d28f757 elementor-widget__width-auto elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"d28f757\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><rect x=\"4\" y=\"3\" width=\"6\" height=\"1\" fill=\"white\"><\/rect><rect x=\"5\" y=\"8\" width=\"3\" height=\"1\" fill=\"white\"><\/rect><circle cx=\"14\" cy=\"13\" r=\"4.5\" stroke=\"white\"><\/circle><rect x=\"2.5\" y=\"5.5\" width=\"19\" height=\"15\" rx=\"0.5\" stroke=\"white\"><\/rect><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70d718c elementor-widget__width-auto elementor-widget elementor-widget-heading\" data-id=\"70d718c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Cr\u00e9ditos<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9154ab2 custom_link_hover elementor-widget elementor-widget-text-editor\" data-id=\"9154ab2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p>Fotografia de capa por Keystone via <a href=\"http:\/\/gettyimages.pt\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\">Getty Images<\/span><\/a><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-257078e custom_link_hover elementor-widget elementor-widget-text-editor\" data-id=\"257078e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t\t<p>Imagens por: Netflix | Control | Coca-Cola | <span style=\"font-weight: 400;\">Spotify<\/span><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d95813f elementor-hidden-desktop elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d95813f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8fbfe2\" data-id=\"c8fbfe2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3c70b7 elementor-widget elementor-widget-heading\" data-id=\"e3c70b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Partilhar<\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-edde48e elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-circle elementor-share-buttons--align-center elementor-share-buttons--color-custom elementor-grid-tablet-0 elementor-grid-mobile-0 elementor-share-buttons-tablet--align-center elementor-share-buttons-mobile--align-center elementor-widget__width-inherit elementor-widget-tablet__width-inherit elementor-widget-mobile__width-initial elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"edde48e\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_facebook\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-facebook\"\n\t\t\t\t\t\t\t\t   aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Share on facebook<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_twitter\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-twitter\"\n\t\t\t\t\t\t\t\t   aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Share on twitter<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_linkedin\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-linkedin\"\n\t\t\t\t\t\t\t\t   aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Share on linkedin<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_whatsapp\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-whatsapp\"\n\t\t\t\t\t\t\t\t   aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Share on whatsapp<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_reddit\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fab fa-reddit\"\n\t\t\t\t\t\t\t\t   aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Share on reddit<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div class=\"elementor-share-btn elementor-share-btn_email\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<i class=\"fas fa-envelope\"\n\t\t\t\t\t\t\t\t   aria-hidden=\"true\"><\/i>\n\t\t\t\t\t\t\t\t<span\n\t\t\t\t\t\t\t\t\tclass=\"elementor-screen-only\">Share on email<\/span>\n\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31a0e90 laptop_padding elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31a0e90\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5684afd\" data-id=\"5684afd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a92b814 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"a92b814\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b433c49 laptop_padding elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b433c49\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-802676f\" data-id=\"802676f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2966329 custom_blog_nav elementor-widget elementor-widget-post-navigation\" data-id=\"2966329\" data-element_type=\"widget\" data-widget_type=\"post-navigation.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-post-navigation\">\n\t\t\t<div class=\"elementor-post-navigation__prev elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/staging.dengun.com\/pt-pt\/blog\/como-melhorar-a-sua-classificacao-no-google-maps-e-obter-melhores-resultados-na-pesquisa-local\/\" rel=\"prev\"><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-prev\"><i class=\"fa fa-long-arrow-left\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Prev<\/span><\/span><span class=\"elementor-post-navigation__link__prev\"><span class=\"post-navigation__prev--label\">Artigo anterior<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-post-navigation__next elementor-post-navigation__link\">\n\t\t\t\t<a href=\"https:\/\/staging.dengun.com\/pt-pt\/blog\/estrategia-para-obter-mais-reviews-no-google-my-business\/\" rel=\"next\"><span class=\"elementor-post-navigation__link__next\"><span class=\"post-navigation__next--label\">Artigo seguinte<\/span><\/span><span class=\"post-navigation__arrow-wrapper post-navigation__arrow-next\"><i class=\"fa fa-long-arrow-right\" aria-hidden=\"true\"><\/i><span class=\"elementor-screen-only\">Next<\/span><\/span><\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1d842eb recent_article_main_section laptop_padding elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1d842eb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9bdb5d3\" data-id=\"9bdb5d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-667922f elementor-section-full_width elementor-section-content-bottom elementor-section-height-default elementor-section-height-default\" data-id=\"667922f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-654c79a\" data-id=\"654c79a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8102ad6 elementor-widget elementor-widget-heading\" data-id=\"8102ad6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Artigos recentes<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-75f6fa8\" data-id=\"75f6fa8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7b398a5 elementor-align-right elementor-tablet-align-right elementor-mobile-align-right elementor-widget elementor-widget-button\" data-id=\"7b398a5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"\/pt-pt\/blog\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Todos<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-48be0d0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"48be0d0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-764f200\" data-id=\"764f200\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4440ac6 inner_recent_article_section elementor-widget elementor-widget-eael-adv-tabs\" data-id=\"4440ac6\" data-element_type=\"widget\" data-widget_type=\"eael-adv-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div id=\"eael-advance-tabs-4440ac6\" class=\"eael-advance-tabs eael-tabs-horizontal active-caret-on\" data-tabid=\"4440ac6\">\n            <div class=\"eael-tabs-nav\">\n                <ul class=\"\">\n                                            <li class=\"inactive\">\n                             <span class=\"eael-tab-title\">Recen articles<\/span>\n                        <\/li>\n                                    <\/ul>\n            <\/div>\n            <div class=\"eael-tabs-content\">\n                \n                    <div class=\"clearfix inactive\">\n                                                    <style>.elementor-21547 .elementor-element.elementor-element-15fc148 > .elementor-container > .elementor-row > .elementor-column > .elementor-column-wrap > .elementor-widget-wrap{align-content:center;align-items:center;}.elementor-21547 .elementor-element.elementor-element-15fc148{margin-top:0px;margin-bottom:0px;padding:0px 9px 9px 0px;}.elementor-21547 .elementor-element.elementor-element-48a8158 > .elementor-column-wrap > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-21547 .elementor-element.elementor-element-48a8158 > .elementor-element-populated{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-21547 .elementor-element.elementor-element-36becef .elementor-posts-container .elementor-post__thumbnail{padding-bottom:calc( 0 * 100% );}.elementor-21547 .elementor-element.elementor-element-36becef:after{content:\"0\";}.elementor-21547 .elementor-element.elementor-element-36becef{--grid-column-gap:15px;}.elementor-21547 .elementor-element.elementor-element-36becef .elementor-post__card{background-color:var( --e-global-color-ce4f313 );border-color:var( --e-global-color-primary );border-width:1px;border-radius:0px;padding-top:0px;padding-bottom:0px;}.elementor-21547 .elementor-element.elementor-element-36becef .elementor-post__text{padding:0 0px;margin-top:0px;margin-bottom:0px;}.elementor-21547 .elementor-element.elementor-element-36becef .elementor-post__meta-data{padding:10px 0px;color:#ADADAD;font-family:\"PX Grotesk\", Sans-serif;font-size:20px;font-weight:700;text-transform:uppercase;font-style:normal;text-decoration:none;line-height:24px;letter-spacing:0.3px;}.elementor-21547 .elementor-element.elementor-element-36becef .elementor-post__avatar{padding-right:0px;padding-left:0px;}.elementor-21547 .elementor-element.elementor-element-36becef .elementor-post__card .elementor-post__meta-data{border-top-color:#FFFFFF00;}.elementor-21547 .elementor-element.elementor-element-36becef .elementor-post__title, .elementor-21547 .elementor-element.elementor-element-36becef .elementor-post__title a{font-family:\"PX Grotesk\", Sans-serif;font-size:20px;font-weight:300;text-transform:none;font-style:normal;text-decoration:none;line-height:32px;letter-spacing:-0.2px;}.elementor-21547 .elementor-element.elementor-element-36becef .elementor-post__title{margin-bottom:0px;}.elementor-21547 .elementor-element.elementor-element-36becef .elementor-post__read-more{font-family:\"PX Grotesk\", Sans-serif;margin-bottom:0px;}.elementor-21547 .elementor-element.elementor-element-36becef > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-21547 .elementor-element.elementor-element-97ca304 .elementor-posts-container .elementor-post__thumbnail{padding-bottom:calc( 0 * 100% );}.elementor-21547 .elementor-element.elementor-element-97ca304:after{content:\"0\";}.elementor-21547 .elementor-element.elementor-element-97ca304{--grid-column-gap:40px;--grid-row-gap:30px;}.elementor-21547 .elementor-element.elementor-element-97ca304 .elementor-post__card{background-color:var( --e-global-color-ce4f313 );border-color:var( --e-global-color-primary );border-width:1px;border-radius:0px;padding-top:0px;padding-bottom:0px;}.elementor-21547 .elementor-element.elementor-element-97ca304 .elementor-post__text{padding:0 0px;margin-top:0px;}.elementor-21547 .elementor-element.elementor-element-97ca304 .elementor-post__meta-data{padding:10px 0px;color:#ADADAD;font-family:\"PX Grotesk\", Sans-serif;font-size:20px;font-weight:700;text-transform:uppercase;font-style:normal;text-decoration:none;line-height:24px;letter-spacing:0.3px;}.elementor-21547 .elementor-element.elementor-element-97ca304 .elementor-post__avatar{padding-right:0px;padding-left:0px;}.elementor-21547 .elementor-element.elementor-element-97ca304 .elementor-post__card .elementor-post__meta-data{border-top-color:#FFFFFF00;}.elementor-21547 .elementor-element.elementor-element-97ca304 .elementor-post__title, .elementor-21547 .elementor-element.elementor-element-97ca304 .elementor-post__title a{font-family:\"PX Grotesk\", Sans-serif;font-size:20px;font-weight:300;text-transform:none;font-style:normal;text-decoration:none;line-height:32px;letter-spacing:-0.2px;}.elementor-21547 .elementor-element.elementor-element-97ca304 .elementor-post__title{margin-bottom:0px;}.elementor-21547 .elementor-element.elementor-element-97ca304 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}@media(max-width:1049px){.elementor-21547 .elementor-element.elementor-element-15fc148{margin-top:0px;margin-bottom:0px;padding:0px 9px 9px 0px;}.elementor-21547 .elementor-element.elementor-element-48a8158 > .elementor-column-wrap > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-21547 .elementor-element.elementor-element-48a8158 > .elementor-element-populated{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-21547 .elementor-element.elementor-element-36becef .elementor-post__title, .elementor-21547 .elementor-element.elementor-element-36becef .elementor-post__title a{font-size:16px;line-height:26px;letter-spacing:-0.2px;}.elementor-21547 .elementor-element.elementor-element-36becef .elementor-post__meta-data{font-size:14px;line-height:17px;letter-spacing:1.6px;}.elementor-21547 .elementor-element.elementor-element-36becef > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-21547 .elementor-element.elementor-element-97ca304 .elementor-post__title, .elementor-21547 .elementor-element.elementor-element-97ca304 .elementor-post__title a{font-size:16px;line-height:26px;letter-spacing:-0.2px;}.elementor-21547 .elementor-element.elementor-element-97ca304 .elementor-post__meta-data{font-size:14px;line-height:17px;letter-spacing:1.6px;}.elementor-21547 .elementor-element.elementor-element-97ca304 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}}@media(max-width:767px){.elementor-21547 .elementor-element.elementor-element-15fc148{margin-top:0px;margin-bottom:0px;padding:0px 0px 0px 0px;}.elementor-21547 .elementor-element.elementor-element-48a8158 > .elementor-column-wrap > .elementor-widget-wrap > .elementor-widget:not(.elementor-widget__width-auto):not(.elementor-widget__width-initial):not(:last-child):not(.elementor-absolute){margin-bottom:0px;}.elementor-21547 .elementor-element.elementor-element-48a8158 > .elementor-element-populated{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-21547 .elementor-element.elementor-element-36becef .elementor-posts-container .elementor-post__thumbnail{padding-bottom:calc( 0.5 * 100% );}.elementor-21547 .elementor-element.elementor-element-36becef:after{content:\"0.5\";}.elementor-21547 .elementor-element.elementor-element-36becef .elementor-post__title, .elementor-21547 .elementor-element.elementor-element-36becef .elementor-post__title a{font-size:18px;line-height:28px;letter-spacing:-0.2px;}.elementor-21547 .elementor-element.elementor-element-36becef .elementor-post__meta-data{font-size:14px;line-height:17px;letter-spacing:1.6px;}.elementor-21547 .elementor-element.elementor-element-36becef > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}.elementor-21547 .elementor-element.elementor-element-97ca304 .elementor-posts-container .elementor-post__thumbnail{padding-bottom:calc( 0.5 * 100% );}.elementor-21547 .elementor-element.elementor-element-97ca304:after{content:\"0.5\";}.elementor-21547 .elementor-element.elementor-element-97ca304 .elementor-post__title, .elementor-21547 .elementor-element.elementor-element-97ca304 .elementor-post__title a{font-size:18px;line-height:28px;letter-spacing:-0.2px;}.elementor-21547 .elementor-element.elementor-element-97ca304 .elementor-post__meta-data{font-size:14px;line-height:17px;letter-spacing:1.6px;}.elementor-21547 .elementor-element.elementor-element-97ca304 > .elementor-widget-container{margin:0px 0px 0px 0px;padding:0px 0px 0px 0px;}}\/* Start custom CSS *\/\/* 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styles and positions the top-arrow over the image *\/\n.custom_recent_article .elementor-post__read-more {\n  content: '';\n  position: absolute;\n  right: 36px;\n  top: 32px;\n  width: 15px;\n  height: 15px;\n  background-image: url('https:\/\/staging.dengun.com\/wp-content\/uploads\/2022\/03\/Recent_Article_arrow.svg');\n  background-position: center;\n  background-repeat: no-repeat;\n  background-size: contain;\n}\n\n\/* This adds a border bellow the image *\/\n.custom_recent_article .elementor-post__thumbnail {\n  padding-bottom: 285px !important;\n}\n@media only screen and (max-width: 1049px) {\n    .custom_recent_article .elementor-post__thumbnail {\n        padding-bottom: 235px !important;\n    }\n}\n.custom_recent_article .elementor-post__thumbnail__link {\n  margin-bottom: 0px !important;\n}\n.custom_recent_article .elementor-post__text {\n  border-top: 1px solid #fff;\n}\n\n\/* This styles and positions the Title and Post Date *\/\n.custom_recent_article .elementor-post__card {\n    margin-bottom: 103px;\n}\n.custom_recent_article .elementor-post__title {\n  margin-bottom: 0px !important;\n  position: absolute;\n  top: 341px;\n  padding: 0px 40px 0px 47px;\n}\n.custom_recent_article .elementor-post__title a:hover {\n    color: #ADADAD;\n}\n@media only screen and (max-width: 1049px) {\n    .custom_recent_article .elementor-post__title {\n    top: 279px;\n    padding: 0px 44px 0px 20px;\n    }\n}\n.custom_recent_article .elementor-post__meta-data {\n  padding: 25px 67px 0px 47px !important;\n  margin-top: 0px !important;\n  margin-bottom: 18px !important;\n}\n@media only screen and (max-width: 1049px) {\n    .custom_recent_article .elementor-post__meta-data {\n    padding: 17px 20px 0px 20px !important;\n    margin-bottom: -3px !important;\n    }\n}\/* End custom CSS *\/\n\/* Start Custom Fonts CSS *\/@font-face {\n\tfont-family: 'PX Grotesk';\n\tfont-style: normal;\n\tfont-weight: normal;\n\tfont-display: auto;\n\tsrc: url('https:\/\/staging.dengun.com\/wp-content\/uploads\/2020\/12\/Px-Grotesk-Regular-1.eot');\n\tsrc: url('https:\/\/staging.dengun.com\/wp-content\/uploads\/2020\/12\/Px-Grotesk-Regular-1.eot?#iefix') format('embedded-opentype'),\n\t\turl('https:\/\/staging.dengun.com\/wp-content\/uploads\/2020\/12\/Px-Grotesk-Regular-1.woff2') format('woff2'),\n\t\turl('https:\/\/staging.dengun.com\/wp-content\/uploads\/2020\/12\/PxGroteskRegular-1.woff') format('woff'),\n\t\turl('https:\/\/staging.dengun.com\/wp-content\/uploads\/2021\/01\/Px-Grotesk-Regular-1.ttf') format('truetype');\n}\n@font-face {\n\tfont-family: 'PX Grotesk';\n\tfont-style: normal;\n\tfont-weight: bold;\n\tfont-display: auto;\n\tsrc: url('https:\/\/staging.dengun.com\/wp-content\/uploads\/2020\/12\/Px-Grotesk-Bold-1.eot');\n\tsrc: url('https:\/\/staging.dengun.com\/wp-content\/uploads\/2020\/12\/Px-Grotesk-Bold-1.eot?#iefix') format('embedded-opentype'),\n\t\turl('https:\/\/staging.dengun.com\/wp-content\/uploads\/2020\/12\/Px-Grotesk-Bold-1.woff2') format('woff2'),\n\t\turl('https:\/\/staging.dengun.com\/wp-content\/uploads\/2020\/12\/PxGrotesk-Bold-1.woff') format('woff'),\n\t\turl('https:\/\/staging.dengun.com\/wp-content\/uploads\/2020\/12\/Px-Grotesk-Bold-2.ttf') format('truetype');\n}\n@font-face {\n\tfont-family: 'PX Grotesk';\n\tfont-style: normal;\n\tfont-weight: 300;\n\tfont-display: auto;\n\tsrc: url('https:\/\/staging.dengun.com\/wp-content\/uploads\/2020\/12\/Px-Grotesk-Light-1.eot');\n\tsrc: url('https:\/\/staging.dengun.com\/wp-content\/uploads\/2020\/12\/Px-Grotesk-Light-1.eot?#iefix') format('embedded-opentype'),\n\t\turl('https:\/\/staging.dengun.com\/wp-content\/uploads\/2020\/12\/Px-Grotesk-Light-1.woff2') format('woff2'),\n\t\turl('https:\/\/staging.dengun.com\/wp-content\/uploads\/2020\/12\/PxGrotesk-Light-1.woff') format('woff'),\n\t\turl('https:\/\/staging.dengun.com\/wp-content\/uploads\/2020\/12\/Px-Grotesk-Light-1.ttf') format('truetype');\n}\n\/* End Custom Fonts CSS *\/<\/style>\t\t<div data-elementor-type=\"page\" data-elementor-id=\"21547\" class=\"elementor elementor-21547 elementor-20444\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-15fc148 elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"15fc148\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48a8158\" data-id=\"48a8158\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36becef elementor-posts--align-left custom_recent_article elementor-posts__hover-none elementor-hidden-tablet elementor-hidden-phone elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"36becef\" data-element_type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-39975 post type-post status-publish format-standard has-post-thumbnail hentry category-agencia-digital category-marketing-digital\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/staging.dengun.com\/pt-pt\/blog\/o-futuro-do-seo-inteligencia-artificial-e-machine-learning\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"570\" height=\"428\" src=\"https:\/\/staging.dengun.com\/wp-content\/uploads\/2023\/07\/future_of_seo_thumbnail.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/staging.dengun.com\/wp-content\/uploads\/2023\/07\/future_of_seo_thumbnail.jpg 570w, https:\/\/staging.dengun.com\/wp-content\/uploads\/2023\/07\/future_of_seo_thumbnail-300x225.jpg 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/staging.dengun.com\/pt-pt\/blog\/o-futuro-do-seo-inteligencia-artificial-e-machine-learning\/\" >\n\t\t\t\tO Futuro do SEO: Intelig\u00eancia Artificial e Machine Learning\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/staging.dengun.com\/pt-pt\/blog\/o-futuro-do-seo-inteligencia-artificial-e-machine-learning\/\" >\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJulho 7, 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-39645 post type-post status-publish format-standard has-post-thumbnail hentry category-agencia-digital category-marketing-digital\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/staging.dengun.com\/pt-pt\/blog\/checklist-de-implementacao-do-google-analytics-4\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"570\" height=\"428\" src=\"https:\/\/staging.dengun.com\/wp-content\/uploads\/2023\/05\/g4_article_thumb.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/staging.dengun.com\/wp-content\/uploads\/2023\/05\/g4_article_thumb.jpg 570w, https:\/\/staging.dengun.com\/wp-content\/uploads\/2023\/05\/g4_article_thumb-300x225.jpg 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/staging.dengun.com\/pt-pt\/blog\/checklist-de-implementacao-do-google-analytics-4\/\" >\n\t\t\t\tChecklist de implementa\u00e7\u00e3o do Google Analytics 4\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/staging.dengun.com\/pt-pt\/blog\/checklist-de-implementacao-do-google-analytics-4\/\" >\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMaio 23, 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-38451 post type-post status-publish format-standard has-post-thumbnail hentry category-agencia-digital category-marketing-digital\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/staging.dengun.com\/pt-pt\/blog\/otimize-o-seu-website-para-os-core-web-vitals\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"570\" height=\"428\" src=\"https:\/\/staging.dengun.com\/wp-content\/uploads\/2023\/04\/core_web_vitals_thumb_new.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/staging.dengun.com\/wp-content\/uploads\/2023\/04\/core_web_vitals_thumb_new.png 570w, https:\/\/staging.dengun.com\/wp-content\/uploads\/2023\/04\/core_web_vitals_thumb_new-300x225.png 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/staging.dengun.com\/pt-pt\/blog\/otimize-o-seu-website-para-os-core-web-vitals\/\" >\n\t\t\t\tOtimize o seu website para os Core Web Vitals\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/staging.dengun.com\/pt-pt\/blog\/otimize-o-seu-website-para-os-core-web-vitals\/\" >\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tAbril 20, 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97ca304 elementor-posts--align-left custom_recent_article elementor-posts__hover-none elementor-hidden-desktop elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"97ca304\" data-element_type=\"widget\" data-settings=\"{&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:30,&quot;sizes&quot;:[]},&quot;cards_columns&quot;:&quot;2&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-39975 post type-post status-publish format-standard has-post-thumbnail hentry category-agencia-digital category-marketing-digital\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/staging.dengun.com\/pt-pt\/blog\/o-futuro-do-seo-inteligencia-artificial-e-machine-learning\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"570\" height=\"428\" src=\"https:\/\/staging.dengun.com\/wp-content\/uploads\/2023\/07\/future_of_seo_thumbnail.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/staging.dengun.com\/wp-content\/uploads\/2023\/07\/future_of_seo_thumbnail.jpg 570w, https:\/\/staging.dengun.com\/wp-content\/uploads\/2023\/07\/future_of_seo_thumbnail-300x225.jpg 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/staging.dengun.com\/pt-pt\/blog\/o-futuro-do-seo-inteligencia-artificial-e-machine-learning\/\" >\n\t\t\t\tO Futuro do SEO: Intelig\u00eancia Artificial e Machine Learning\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJulho 7, 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-39645 post type-post status-publish format-standard has-post-thumbnail hentry category-agencia-digital category-marketing-digital\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/staging.dengun.com\/pt-pt\/blog\/checklist-de-implementacao-do-google-analytics-4\/\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img width=\"570\" height=\"428\" src=\"https:\/\/staging.dengun.com\/wp-content\/uploads\/2023\/05\/g4_article_thumb.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/staging.dengun.com\/wp-content\/uploads\/2023\/05\/g4_article_thumb.jpg 570w, https:\/\/staging.dengun.com\/wp-content\/uploads\/2023\/05\/g4_article_thumb-300x225.jpg 300w\" sizes=\"(max-width: 570px) 100vw, 570px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/staging.dengun.com\/pt-pt\/blog\/checklist-de-implementacao-do-google-analytics-4\/\" >\n\t\t\t\tChecklist de implementa\u00e7\u00e3o do Google Analytics 4\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tMaio 23, 2023\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t                                            <\/div>\n                            <\/div>\n        <\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Humaniza\u00e7\u00e3o da marca: o que \u00e9 e como deve faz\u00ea-lo corretamente Com o grande crescimento e avan\u00e7o da tecnologia, a forma de o consumidor se<\/p>\n","protected":false},"author":11,"featured_media":31257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":[],"categories":[34],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Humaniza\u00e7\u00e3o da marca - Dengun Startup Studio<\/title>\n<meta name=\"description\" content=\"Quer saber o que \u00e9 a humaniza\u00e7\u00e3o de marca? 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